ASOS boosts its Retail Media business

ASOS has announced a retail media advertising partnership with Criteo which will be the exclusive partner for endemic brand advertising through its app and web experiences. Under the three-year agreement, the technologies of retail media from Criteo will help ASOS Media Group (AMG) to scale their campaign volume and ad revenue, while complementing existing ad offerings through creative solutions, social media, targeted email, and app push notifications.

Advertisers will be able to take advantage of enhanced targeting and measurement capabilities, and Criteo will also support AMG’s sales efforts to brands and agencies in key markets. The initial deployment will take place in United Kingdom, United States, France and Germany before expanding to all global territories where ASOS operates.

Specifically, Criteo will manage three categories of ads for the retailer:

  • Sponsored Ads, a new offering on that enables intent-based targeting of ads within search results and product listing pages. These ads will be placed within a curated edit of approximately 70,000 products sourced from nearly 900 global and local third-party brands, along with a mix of fashion-led in-house brands, including ASOS Design, ASOS Edition, ASOS 4505, Topshop/Topman and Collusion.
  • Display ads on the site, an existing format that combines brand and product information to increase brand awareness at the point of sale. Display ads through Criteo will help connect new custom audiences with relevant brand messaging on and your app.
  • Off-site ads will be delivered through Criteo, expanding ad targeting capabilities across thousands of premium publisher sites and Connected TV (CTV) to enable additional commerce experiences throughout the buyer’s journey.

“ASOS’ vision is to become the go-to global destination for 20-something fashionistas and we want to take brands on the journey with us, helping advertisers showcase their products through our lens of fashion. Criteo’s technology is proven at scale and designed for retail, opening up a huge opportunity for brand advertisers in our key markets.”has commented Elton Ollerhead, director by ASOS Media Group.

“ASOS is a market leader in providing its customers with an exceptional shopping experience, which Criteo is pleased to enhance with relevant and native ad experiences. We look forward to building our partnership and delivering best-in-class commercial media solutions for ASOS Brand Partners.”has declared, for his part, Sherry Smith, General Manager Global Enterprise at Criteo.

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