For this new year, AsendiaWorld market leader for e-commerce solutions, proudly announces a significant new brand design that marks a decade of change in business development.
This strategy follows the launch in 2023 of the group's new holding structure, which includes two different brands for their respective business areas: Asendia and ESW. Asendia specializes in cross-border parcels, small parcels and postal solutions and operates under the Asendia brand. ESW, on the other hand, is dedicated to global direct-to-consumer (D2C) e-commerce technology solutions and operates under the ESW brand. The alignment of the two brands represents a recognizable image and promotes a common goal within the group.
Asendia has successfully managed to transform itself from an email-driven company to a global e-commerce leader. Within the Asendia Group, whose turnover reached 2.5 billion euros in 2023, Asendia has experienced an impressive growth trajectory over the last decade, more than doubling its turnover.
Asendia currently employs more than 1,500 people on four continents (North America, Europe, Asia and Oceania) in 17 countries and delivers packages and mail to more than 200 destinations worldwide.
Transformation in e-commerce business
The new brand image represents Asendia's evolution and is in line with its transformation in the e-commerce business. This is a testament to Asendia's commitment to providing seamless cross-border e-commerce solutions and strengthening its position as a leader in the industry by putting the customer at the heart of everything we do. That's why we are committed to trust, friendliness and simplicity.
“Our commitment to excellence in e-commerce is unwavering, but to better reflect the company we are today, we felt now was the right time to give Asendia a new image. “The updated brand elements aim to convey a cohesive narrative that reflects the values, vision and innovative spirit of the combined companies, and we are excited to share this with our valued customers,” he comments Domenico Pereira, Marketing Director of Asendia.
Led by Neil Wood Design, The new brand design integrates essential elements of the ESW brand, such as fonts, images, etc.. This represents a unified approach within the new group structure and strengthens the strength of the combined entities.
The structure of the Asendia Group was reviewed in 2023 and includes the two brands Asendia and ESW: two new business areas have been created, one of which specializes in cross-border parcels, small parcels and postal solutions and will operate under the Asendia brand. The other is responsible for global D2C e-commerce technology solutions and operates under the ESW brand. The alignment of the two brands represents a recognizable image and promotes a common purpose within the organization.