This morning the presentation of the new “partner” of LaLiga took place Sole of goatsin it restaurant LaLiga Twentynine´s legends, located in the Legends: The Home of the football museum, in the Puerta del Sol in Madrid.
The event was led by Jorge de la Vega, Commercial and Marketing Director of LaLiga, Jesús Núñez, General Director of the Mahou San Miguel Water Unit and former soccer player and LaLiga ambassador aritz aduriz. “This is a new brand strategy that was born from a purpose, to inspire the world through soccer messages”, declared Jesús Núñez.
In this morning aduriz He has also taken the opportunity to give his opinion on some of the most relevant topics of the summer. “I am happy because Athletic have managed to enter Europe but it is obvious that it hurts me that a team like Osasuna unable to go due to these circumstances, they had had a great season and they had earned their place”.
He ambassador He also dedicated a few words to the famous march of the players to the countries of Arabia. “It’s a fashion thingAfter all, institutions like the Spanish league have always been there and that’s for a reason, surely after a while everything will be different”.
“When you play in the elite all the details are important and if we make a scale, hydration is the one that we put the highest, it is essential to compete and go far ”. Aritz Aduriz closed this presentation ceremony with some nice words about the new sponsor, which will be Solán de Cabras until 2027.