Like an open secret, the next November 30 will see the light of Arise, the new marketplace for which Alibaba is committed in Spain. But who is Arise? A new player born from nothing? Not really. Arise is the name under which Lazada will operate in Spainthe leading ecommerce platform in Southeast Asia (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam).
The objective of rise (whose website curiously will be https://miravia.es/) will be to focus on local merchants rather than cross-border sales as AliExpress had been doing, as we anticipated last May. Despite the long road traveled by AliExpress, rising to the Top 2 online sales in our country In recent years, the speed at which national sellers have been added has not been as expected, despite the attempts that have been made to date.
Thus, last October 2021, AliExpress organized in Spain the first edition of its AliExpress Seller Conferencein which he promised to multiply his commitment to our country by improving delivery times, promoting more local products and greater investment.
In this way, Alibaba faces its growth strategy in Spain in two ways: cross-border sales will continue to be from AliExpress (it has also had to do with the pressure exerted by Chinese sellers to continue occupying the best positions), while local sales with national sellers will correspond to Arise (in English, arise, emerge).
Festival, Pop Up Store and Road Show
The arrival of Arise will be through the front door. The brand has prepared an event in style, which includes the presentation in society of Arise on November 30 in front of brands, sellers, partners and the press in the Auditorium of the Reina Sofía Museum in Madrid.
But it will not be the only thing, rather the tip of the iceberg. During the days 1 and 2 of December, Arise will open a beauty popup store in the capital (KOOL HUB space) to bring its products closer to both the press and the general public, placing special focus on the categories of fashion, beauty and makeup. Arise will bet on outstanding influencers, brands and drag queens (also winking at the LGTBQ community), to viralize the action and attract the largest possible audience.
Finally, to this is added a Road Show that will lead to Arise to present your brand to potential sellers, partners and consumers in various Spanish cities such as To Coruña. Valencia or Barcelona.
About Lazada / Arise
Founded in 2012, Lazada Group is the leading e-commerce platform in Southeast Asia. With a presence in six countries -Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam- it connects this region through its technological, logistical and payment capabilities. Today, Lazada has the largest selection of brands and sellers, and for 2030, aims to serve 300 million customers. In 2016, Lazada became the regional flagship of Alibaba Group, and is backed by Alibaba’s best technology infrastructure.
The Lazada Group has three business divisions: Laz Mall, Lazada Marketplaces and Crossborder.