The Shift in Television Consumption in Spain Over the Years
Understanding the Evolution of Television Viewing Habits
The way people consume television has undergone significant changes over the past century, with a notable shift towards online platforms. Currently, traditional linear TV coexists with the internet, where video content is becoming increasingly popular. More than 38 million individuals in Spain access video platforms monthly, accounting for 95% of the internet population. This translates to roughly one-third of total daily internet consumption.
Consumer Behavior Patterns
Each user spends an average of 42 minutes daily consuming video content on these platforms. This makes video consumption a key activity in the daily routines of Spaniards. GfK DAM, the official digital audience measurement tool in Spain, reported this data as part of Television Day celebrations.
Video Platforms Continue to Gain Popularity in Spain: YouTube, TikTok, and Twitch
Beyond understanding consumption habits, it’s essential to explore the types of audiovisual content preferred by society. YouTube leads as the most popular platform, with users spending approximately 23 minutes per day viewing content. Following closely are TikTok and Twitch, with users spending over 13 minutes on each platform daily.
The ranking also includes popular VOD services such as Netflix, Prime Video, and Disney+, as well as television platforms like Mitele, Atresplayer, and RTVE Play. Below is the complete table showing the top 20 video platforms where Spaniards spend the most time per month:
Top 20 Video Platforms Where Spaniards Spend the Most Time per Month
Full Video Ranking by GfK DAM of the video platforms where the most time is currently spent in Spain. Metric: Daily duration per user (how many minutes per day each user spends). Period: September 2024.