Apple will soon begin asking users for permission to collect the data and information necessary to display personalized or targeted advertising on their iOS 15. The next big summer is coming at the end of September for Apple smartphones. iPhone.
The permission request will be reflected in the advertising displayed on the App Store, your app store, as well as on the Apple News news service. So far, with current versions of iOS 14, this data collection is done by default.
What applies to others will also apply to Apple in iOS 15
To date, Apple requires third-party applications and services to request express permission from users to collect data, metrics, and other information for the purpose of generating targeted advertising. destination ads. On the contrary, Apple did not promise to fulfill the obligations that were drawn, something that will change very soon.
In fact, as soon as iOS 15 is released for Apple’s iPhone, all data collection must be expressly and knowingly authorized by the user. The obligation will be felt both by Apple and by Facebook and other third parties.
In practice, Apple will also have to ask users for permission to collect personal information and data in order to display advertisements in their own applications. Therefore, it will be a universal application of his recent dictations.
Apple will justify request to collect data from iOS users

Already visible in the latest beta (trial) version of iOS 15, there is a new screen with the authorization request. There is also visible the justification given by the Cupertino company to support this collection of user metrics for the advertising presentation.
OR arise visible above presents a clear message. By activating data collection, advertising agents will know the type of ads that users will most like to see. Content that will reflect the tastes, searches and interests of those who use iOS 15.
At the same time, Apple guarantees the privacy of that user. According to the manufacturer, an “ID” associated with the device is generated, without any information associated with the Apple ID being shared with the advertising manager.
Thus, Apple users can enjoy advertising that responds to their interests, but without abdicating their privacy. It is an attractive promise, trying to combine the best aspects of each reality.
Apple wants to guarantee user privacy with iOS 15

Even if you give your permission, Apple must use data that does not allow companies to obtain your personal information. This type of data includes, for example, the location if the user has it active, among other metrics.
In fact, they can also collect some data based on your purchase history in the App Store to help personalize the ads that are displayed in Apple’s own applications.
In any case and at any time, the user can deactivate this ad personalization in the Settings. Finally, Apple’s choice of words, which opts for terms like “personalization” rather than “tracking,” is curious.
The difference is merely terminological, but the power of semantics is irrefutable. Currently, the word “track” and monitor has few positive or even negative connotations.