Apple pulled back the curtain on its newest iPhone collection today, September 9, 2025. Fans saw the compact iPhone 17, the sleek iPhone Air, and the powerful iPhone 17 Pro, also available as the Pro Max. These new phones pack a punch with the A19 processor, top-tier cameras, and battery life that goes the distance.
The day’s big “Awe dropping” event showcased Apple’s continued march into health and user well-being. Think beyond just calls and texts. We’re talking about new satellite connectivity for the Apple Watch. Plus, these iPhones come loaded with some seriously powerful chips. These details are sure to grab both loyal Apple users and curious newcomers.
Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, spoke highly of the new devices. He called the iPhone 17 Pro their strongest iPhone yet. He added that its fresh design and internal overhaul boost performance. He also highlighted a major jump in battery life.
Mark your calendars: you can reserve these new gadgets starting September 12. They will officially hit stores on September 19.
But let’s be real, the big question on everyone’s mind is what these new devices will cost. The most expensive iPhone 17 variant comes in at nearly 2,500 euros.
Pricing Details for the New iPhone Lineup
| Model | Storage | Price (Euros) |
|---|---|---|
| iPhone 17 | 256 GB | 989 € |
| iPhone 17 | 512 GB | 1 239 € |
| iPhone Air | 256 GB | 1 249 € |
| iPhone Air | 512 GB | 1 499 € |
| iPhone Air | 1 TB | 1 749 € |
| iPhone 17 Pro | 256 GB | 1 349 € |
| iPhone 17 Pro | 512 GB | 1 549 € |
| iPhone 17 Pro | 1 TB | 1 849 € |
| iPhone 17 Pro Max | 256 GB | 1 499 € |
| iPhone 17 Pro Max | 512 GB | 1 749 € |
| iPhone 17 Pro Max | 1 TB | 1 999 € |
| iPhone 17 Pro Max | 2 TB | 2 499 € |
Source: Apple Portugal.
Apple’s September event wasn’t just about the new iPhones. While the company revealed the iPhone 17, iPhone Air, and iPhone 17 Pro/Pro Max, they also discussed other new products. These items will further expand Apple’s focus on health, well-being, and Artificial Intelligence. It’s clear Apple sees the iPhone 17 as a key piece in its growing tech world.