The wearable device market is on the verge of getting a serious new competitor. Apple is planning to launch its own smart glasses, according to recent reports. This move could be a game-changer for the tech giant.
These smart glasses, set to be released by the end of 2026, will come equipped with cameras, microphones, and speakers. This will allow users to interact with Siri, Apple’s virtual assistant. They’ll also support music playback, phone calls, and turn-by-turn navigation.
Apple has been working on its augmented reality glasses for a while now. However, the company has faced obstacles in getting its AI initiatives up to par with its competitors.
The WWDC 2025 is just around the corner, and we can expect some AI-related announcements. But some of these might be met with skepticism, given the slow and rocky launch of Apple Intelligence.
What to Expect from Apple’s Smart Glasses
Mark Gurman from Bloomberg reported that Apple’s smart glasses will have a lot to offer. With features like camera, microphones, and speakers, users will be able to interact with Siri, play music, make phone calls, and get navigation guidance.
The market for smart glasses is getting increasingly competitive. Meta has already made a splash with its Ray-Ban partnership. Google recently unveiled its plans for Android XR glasses, with a demo at its I/O event. OpenAI is also entering the hardware market, thanks to its acquisition of Jony Ive’s design startup, io.
While Apple is pushing to get its smart glasses ready for next year, it has abandoned other wearable projects. According to Gurman’s sources, the company has dropped the idea of an Apple Watch with a camera. However, AirPods with integrated cameras are still in development.
Apple’s smart glasses are expected to be similar to Meta’s offering, rather than Google’s screen-equipped model. But we can expect more details to emerge soon.
The Competitive Landscape
The market for smart glasses is heating up, with several major players vying for attention. Apple’s entry into this market could be a significant turning point. With its strong brand loyalty and ecosystem, the company might just have what it takes to dominate the space.
But for now, we’ll have to wait and see how Apple’s smart glasses shape up. One thing’s for sure – the wearable device market is about to get a whole lot more interesting.
- Apple’s smart glasses will come with cameras, microphones, and speakers
- They’ll support music playback, phone calls, and turn-by-turn navigation
- The market for smart glasses is getting increasingly competitive
- Meta and Google are already major players in this space
- OpenAI is entering the hardware market with its acquisition of Jony Ive’s startup