Apple is drastically cutting production orders for its ultra-slim iPhone Air, a premium model reportedly facing low market demand just months after its debut.
The reduction was reported by Ming-Chi Kuo, a prominent Apple analyst known for his reliable insights into the company’s supply chain.
Kuo indicated that Apple is adjusting both manufacturing capacity and planned shipments for the iPhone Air.
Most suppliers are expected to slash their production capacity by more than 80% by the first quarter of 2026.
Additionally, some long-lead-time components for the device are slated for cancellation by the end of 2025.
According to Kuo, the strong performance of the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max models is effectively meeting the needs of high-end users.
This robust demand for other flagship models leaves little room for the iPhone Air to establish its own significant user base.
Kuo suggested that Apple has struggled to clearly differentiate the iPhone Air from its previous, discontinued lineups, such as the iPhone mini and iPhone Plus.
Despite the production cuts, Kuo does not characterize the iPhone Air as a complete failure.
The iPhone Air was launched as Apple’s first flagship smartphone featuring an ultra-thin design.
Its internal layout places most hardware, excluding the battery, within a large rear camera module to achieve a slim 5.6 mm profile.
This design choice, however, restricts the device to a single 48-megapixel rear camera.
The iPhone Air shares several high-end specifications with the iPhone 17 Pro and iPhone 17 Pro Max models.
These include the powerful Apple A19 Pro chipset, built on a 3-nanometer process with a 6-core CPU and a 5-core GPU.
It also features a high-resolution Super Retina XDR OLED display, offering a 120 Hz refresh rate, consistent with all three iPhone 17 variants.
The device’s chassis is constructed from Grade 5 titanium, a material reportedly twice as strong and 60% more flexible than aluminum.