Apple’s services division achieved a record high in revenue for its fourth fiscal quarter ending September 27, 2025, complementing strong performance driven by its latest iPhone lineup.
The global technology giant reported total revenue of $102.5 billion, an 8% increase from the same period in 2024. Net profit reached $27.5 billion, with earnings per share rising 13% to $1.85.
Services revenue, encompassing the App Store and various subscription offerings, climbed to a record $28.75 billion. This marks a significant milestone for Apple’s recurring revenue streams.
The iPhone category also posted a new revenue record, generating $49.02 billion, a 6% increase. This was primarily fueled by robust demand for the new iPhone 17 Series.
The iPhone 17 Series, including the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, along with the iPhone Air, only became available eight days before the close of the quarter on September 27. Analysts anticipate an even more substantial revenue impact in the first fiscal quarter of 2026.
All three iPhone 17 models feature 120 Hz display panels, offering smooth visual motion. The standard iPhone 17 uses the A19 chipset, while the Pro and Pro Max versions feature the A19 Pro chip, with minimal practical differences in daily usage.
Mac products contributed $8.73 billion, an increase of 13% year-over-year, despite the launch of new M5-chip MacBook Pro models late in the quarter. iPad sales remained strong at $6.95 billion.
The Wearables, Home, and Accessories segment collectively generated $9.01 billion in revenue.
Looking ahead to the critical holiday season, Apple projects a revenue increase of 10-12%. This forecast also accounts for an estimated $1.4 billion in customs duties.
Apple’s fiscal fourth quarter typically runs from July 1 through the last Saturday of September. The first fiscal quarter spans October 1 to December 31.