Which mobile phone loses less value over time? According to a recent study published by the British platform music magpieare Apple’s iPhone phones that devalue the least after a year or two on the market.
Second, among the least underrated smartphones is the Samsung Galaxy, especially on the top lines. On the other hand, the brand that devalues ​​the most among verified manufacturers is Huawei, whose products are now rejected.
Apple iPhone and Samsung Galaxy top the charts in 2021
First of all, it should be noted that this study reflects the British reality based on 2,093 smartphone users in the UK. The objective of the research is related to the need to determine the average devaluation rates of mobile phones.
More specifically, the difference between the amount paid for a new mobile phone and the amount received in cases where the user hands over the mobile phone for recovery. Therefore, the difference between these indicators was used as a devaluation metric.
Unsurprisingly, Apple has smartphones that lose the least value after 12 months (1 year). In second place we have Samsung, whose smartphones also better maintain their value compared to other competitors in the market.
16 months is the average time of using a smartphone in the UK.
The study also notes that, on average, each consumer switches smartphones after 16 months. This is the average usage time of a terminal, and your phone is worth about 50% of the amount you originally paid for it, on average.
More specifically, Apple iPhones tend to depreciate by 41% after 12 months. This metric reaches 60% after 24 months (2 years) of use. On the other hand, a Samsung mobile phone loses 64% of its value in the first 12 months and up to 77% after 24 months of use.
Interestingly, we see Chinese manufacturer OnePlus taking a decent third place. Their phones depreciate between 69% and 78% in the aforementioned periods. Next we have Google, whose Pixel mobile phones lose between 65% and 83% in value.
Huawei suffers the biggest devaluation with its smartphones losing 75% of the market value after 12 months and up to 87% after 24 months. In other words, the market rejection rate for its mobile phones is one of the highest in the industry.
Huawei is the brand that devalues ​​the most at 12 and 24 months
One would immediately think that such a rejection is due only to the lack of Google services. However, the phones that are used as a reference are the Huawei Mate 30 Pro and the Huawei P20, both with Google services.
This shows us that, even in a position to compete with other Android smartphones, the devaluation rate of Huawei products in this market was extremely considerable. A very different reality from that observed with the Apple iPhone.
Indeed, it is the iPhone that best maintains its value in the market at the time of recovery, as well as in the second-hand market. The metrics were to be expected, but they clarify the consumption habits of British users.
Who wants a smartphone without Google services outside of China?
Huawei was the most penalized brand not only in this market, but globally. On the other hand, as we see above, Apple’s iPhone 12 range is the one that best retains its market value after 1 to 3 months of use.
The above figures show us, by the way, the impact that the new Apple iPhone 13 range had on the previous generation. There was, yes, a devaluation of Apple iPhone 12 mobile phones, however, it was quite attenuated.
Finally, the musicMagpie company also claims that the most cost-effective way to change your mobile phone is to hand over your old equipment to take it back to stores that allow it. In this way, the consumer can, in the British market, get the best offer.