Apple prepares Augmented Reality experience for its stores and other businesses

Apple plans to launch a new augmented reality experience for your stores and other businesses, according to Mark Gurman of Bloomberg.

Apple is working on an updated version of the Apple Store app for the iPhone, adding augmented reality features that activate when a user enters one of its stores.

The idea is that customers can point their iPhone at a product — like an Apple Watch band or a Mac — and an on-screen graphic overlay to provide more pricing and spec information.

Apple has been working on this service since before the release of iOS 14 in 2020 and has been testing it in stores in recent months.

The feature would come with an API for developers, so that other companies can also take advantage of it. If the service launches in the near future, it would be one of Apple’s biggest AR-related launches to date and a taste of things to come with its upcoming Reality Pro headset.

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