Apple may sell fewer iPhone 13s than expected during the holiday season. According to an analyst, the shortage of components that is slowing production lines will hamper iPhone sales during the last quarter of 2021.
Arrived on the market at the end of September 2021, the iPhone 13s were quickly found out of stock on the Apple website. On the Apple Online Store, we can see that the next deliveries are not planned before the end of November 2021. People who have not ordered their new iPhone when the pre-orders open are forced to wait for Several weeks.
Obviously, Apple had formed rather limited introductory stock. The shortage of computer chips, the power cuts which are increasing in China and the epidemic surge in several Asian countries have contributed to paralyze the production lines of the firm. According to the latest news, Apple is especially encountering difficulties in sourcing chips for the OLED screen and the camera.
Apple would sell fewer iPhone 13s than expected during the holiday season
The group’s partners, Broadcom Inc. and Texas Instruments, are struggling to produce enough chips to meet demand. Faced with this setback, the Silicon Valley giant was forced to revise its production targets downwards. Apple will produce 10 million fewer iPhone 13s than expected by the end of the year.
According to Samik Chatterjee, chief analyst at JP Morgan, the component deficiency that cripples the entire industry risks seal the sales figures of the new iPhones during the fourth quarter of the year. As we warned in early October, the iPhone 13 production bottleneck to watch out for is related to the camera module, and checks indicate that although the COVID-19 containment in Vietnam has passed the stage Critically, production continues to face short-term performance challenges ”, explains Samik Chatterjee.
In fact, Apple risks realizing lower profits during the holiday season, a crucial period for iPhone sales. During the fourth quarter, Apple would sell 78 million iPhones worldwide, down from initial analysts’ forecasts (82 million). Still, the component shortage shouldn’t have too much of an impact on Apple’s bottom line in the longer term. The analyst justifies his statements by recalling that the demand for the iPhone 13 should remain strong for several months.