Apple may have the release of the second generation of its AirTags device on the horizon, but it will only do so under one condition.

Apparently, the Cupertino company only advances to this launch if device sales remain high to justify a second generation of one of Apple’s most controversial products.

Airtag sold 20 million units in 2021

AirTag, which hasn’t received much attention, has gradually grown in shipments since its launch. AirTag shipping estimates reach around 20 million and 35 million units in 2021 and 2022, respectively. If AirTag shipments continue to grow, I think Apple will develop the second generation.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) June 19, 2022

Apple has had some issues with its AirTag device. Although the product was developed with the best of intentions – to help the user find headphones, keys, among other objects – there are reports that the device has already been used for malicious purposes.

But even so, it is a device that enjoys a certain popularity among iOS users and, therefore, the brand could be working on a second generation of the device.

But according to analyst Ming-Chi Kuo, the Cupertino company will only release a new series if sales of the first generation remain high and steady. On the social network Twitter, the well-known analyst shared that Apple’s AirTag sold 20 million units in 2021 and is expected to reach 35 million units sold in 2022.

They are good sales considering that this will be, perhaps, one of the most controversial products of Apple.

What can we expect from Apple’s second-generation AirTag?

Since its release, Apple has made several updates to the AirTag to prevent it from being used in vehicle theft and other illicit activities, as well as providing a way to disable the device.

Still, much more can be done and presented in a second generation. Analyst Ming-Chi Kuo didn’t go ahead with the technical specifications we can expect to find, but other sources in the Web world have already made predictions for him.

Based on this information, Apple may increase battery life, as well as improve anti-tracking and the quality of the built-in speakers. Some experts also say that the design of the model may also undergo changes.


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