sales of smartphones cousin continue to increase in 2021 and the Apple Leave the Samsung and too much competition ever further behind. According to the new report from the Counterpoint Research agency, Apple’s hegemony in this segment is now complete.
More specifically, the Cupertino technology company now has a 57% market share in the premium segment. In second place is Samsung with 17% and in third place Huawei with 6%, tied with Xiaomi (6%). In fifth place is OPPO with 5%.
More and more expensive smartphones are being sold, especially in the “realm” of Apple’s iPhone
First, in the second quarter of 2021 we have Apple with 57% of the market share, an increase of 48% that it had in the same period of 2020. Second, Samsung with 17% falls from 22% that I had recorded last year.
Third, Huawei’s hecatomb becomes notorious, going from 17% in 2020 to 6%. On the rise is Xiaomi now, going from 4% to 6% in 2021, as well as OPPO, which saw its market share increase from 2% to 5%.
However, it is important to emphasize that the CounterPoint Research to consider cousin mobile devices with a suggested retail price of $ 400 or more. Therefore, it encompasses part of the mid-range segment and the entire high-end segment.
Expensive smartphone sales volume increased 26% in 2021
According to the source, during the second quarter of this year, for this price segment ($ 400 or more), the volume of smartphones sold increased by 26%. This has resulted in more “expensive” smartphones reaching users around the world.
“An important part of the premium market grew during the second quarter of 2021 thanks to Apple. The company registered a 74% year-on-year increase in sales volume, taking advantage of the strong momentum generated by the new Apple iPhone 12 phone. Replacement cycle, the 5G factor being preponderant to accelerate this trend ”, points out Counterpoint.
“(…) Apple’s production chain has also proven to be extremely resistant to the rigors imposed not only by the pandemic scenario, but also by the shortage of chips. It has also gained a new life with the fall of Huawei in regions such as China and Europe. Apple was the world’s largest manufacturer of premium devices in all regions of the globe ”, concludes the market analysis agency.
We tend to buy more expensive smartphones.
The conclusions of the market analysis agency are unequivocal. The premium smartphone segment’s contribution to total global sales has increased. While in the second quarter of 2020 this segment represented 21% of total global sales, in 2021 this figure increased to 24%.
We also see Samsung contracting slightly in its second place, but it can now regain some of the market share with the new generation of folding smartphones. Remember, by the way, that the Galaxy Z Flip 3 and the Galaxy Z Fold 3 would be presented last August, well into the third quarter of the year.
Concomitantly with the publication of this study, sales of the new generation of iPhones, the Apple iPhone 13, begin today. Prices in Portugal start at € 829, thus contributing to the smartphone segment in question.
Before you go, by the way, check out all the information about the new iPhone 13 range in Portugal.