Apple is the most valuable brand in the world in early 2022 according to a new market study. On the other hand, some major rivals like Google, Samsung, and Huawei also made it to the Top 10. At the same time, we also see TikTok becoming one of the most promising and fastest growing brands.

The information is present in the last report of the brand directory, the agency that crowns the Cupertino giant as the most valuable brand in the world. More specifically, valued at 355.1 billion dollars, there is currently no brand that compares to it. Please note, however, that this value does not represent the market price or market cap from Apple

Tim Cook’s company closes January with another distinction

The headquarters of the Cupertino giant, Apple Park.

According to the report of brand directory in the Top 10 we have giants like Amazon, Google, Microsoft and Walmart in the top five positions. The remaining places were taken by Samsung, Facebook, ICBC, Huawei and Verizon.

In particular, we see Huawei returning to this exclusive Top 10 despite the continued decline in the smartphone segment. However, the highlight is for Apple whose valuation increased by 35% compared to the value obtained in this index last year.

By the way, according to brand directory this was the most significant appreciation value ever recorded by the entity in question. Indeed, the entity ensures that Apple had an enviable and incomparable year 2021, a feat that is now celebrated in early 2022.

Apple had an amazing year 2021

In addition to reaching record values ​​of market capitalization, the technological giant reinforced its brand value. In other words, in addition to the capital market, the “weight” of its apple has also become more evident and coveted during the last year.

This fact made its brand more recognizable and desired not only on iPhone smartphones, but also in several new areas of operation, such as services. These will be, by the way, one of the growth and reinforcement vectors of your ecosystem from now on.

TikTok showed rapid growth in 2021

The TikTok phenomenon was another of the surprises highlighted by the Brand directory. In fact, this company is one of the fastest growing companies, tripling its brand value over the last year, a feat unsurpassed by other competitors.

More specifically, the appreciation of TikTok was 215% compared to the previous year, surprising even the most positive previous evaluations of the entertainment company. TikTok currently ranks 18th among the 500 most valuable brands in the world.

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