The best-selling smartphone of 2021 was the modest Samsung Galaxy 12. Metrics now advanced by the market analysis agency Good morning show us the two ends of the market, with Apple’s expensive iPhone 12 coming in second.
If on the one hand cheap mobiles are the most sought after as the Galaxy A12 demonstrates, the appeal of Apple’s iPhone has never been so strong, with nearly 42 million units sold during the last year of 2021 and crowning the Cupertino giant . .
Apple iPhone 12 vs. Samsung Galaxy A12
The strange concordance of the nomenclature of these products, however, portrays totally opposite devices. If on the one hand we have the most modest smartphone that Samsung has put on the market in 2021, on the other hand we have one of the most expensive phones on the market.
Even so, the Apple iPhone 12 is one of the cheapest Apple phones, costing in Portugal from €829, second only to the iPhone 12 mini in the most affordable iOS phone route, according to the values ​​in official store from the American manufacturer.
Samsung’s entry-level model managed to outrun all the competition and take the top spot. However, right after we have the Apple iPhone 12, followed by the Apple iPhone 13, a model launched in September 2021 by the Cupertino giant.
Apple occupies 7 positions in the Top 10 of 2021
Taking just the first three places as a case study, we take the demand for cheap phones as an obvious finding. However, it is when we realize that the iPhone 13 hit the market in the last months of 2021 and, even so, managed to reach third place in the best-selling phones of the last year that we understand the magnitude of this feat.
Apple’s dominance almost defies the limits of our understanding. Incidentally, its presence in the Top 10 is only interrupted by the Samsung Galaxy A02 in 10th place, the Xiaomi Redmi 9A in 5th place, as well as the leader Galaxy A12.
In addition, the Samsung Galaxy A12 also breaks a record with more than 50 million sales in just one year on the market. By the way, this model has just been renewed with.
In short, Omdia’s report crystallizes the appeal, popularity, and dominance of Apple’s phones. However, there is the exception of cheaper Samsung phones, as well as Xiaomi to conquer this important slice of the market.