Apple is in talks to buy AI startup Perplexity, and this could be huge. The tech giant wants to create its own search engine, and Perplexity’s expertise is just what it needs. Imagine Siri, but supercharged with AI capabilities. This could be the start of something big, and Google should be worried.
According to sources, Apple’s head of mergers and acquisitions, Adrian Perica, has been talking to top executives, including Eddy Cue, about the potential deal. It’s still early days, but this is definitely a story to watch. Perplexity’s technology could be the key to creating a search engine that’s powered by AI, and Apple is eager to get its hands on it.
But here’s the thing: Apple isn’t just looking to buy Perplexity. The company is also considering a partnership with the startup. Either way, the goal is the same: to create a search engine that’s powered by AI and integrated with Siri. This could be a game-changer for Apple, and it’s not hard to see why the company is so interested in Perplexity.
Back in May, Eddy Cue hinted that Apple was exploring the possibility of “integrating Perplexity into Safari.” This is particularly interesting, given Apple’s long-standing deal with Google, which makes Google Search the default search engine on iPhones. If regulators were to scrap this deal, Apple’s acquisition of Perplexity would suddenly make a lot more sense.
By buying Perplexity, Apple would get the talent and technology it needs to create a search engine that’s powered by AI. This would be a major coup for the company, and it would give Apple a serious edge in the AI race. And it’s not just about search: Apple is also competing with Meta to hire top AI talent, including Daniel Gross, the founder of Safe Superintelligence Inc.
All of this suggests that Apple is serious about AI, and it’s willing to do what it takes to get ahead. The company recently delayed the launch of its next-generation Siri, which is a key part of its Apple Intelligence platform. But with Perplexity on board, Apple might just have the momentum it needs to create something truly revolutionary.
So, what’s next? Will Apple succeed in its bid to buy Perplexity? And what will its AI-powered search engine look like? One thing’s for sure: this is a story that’s worth watching, and it could be the start of something big.