Apple’s European website now shows energy efficiency labels for iPhones and iPads. This change is due to a new European Union rule that starts on June 20, 2025. The rule says that tech companies must show these labels on the packaging of smartphones and tablets sold in the EU.
When you visit Apple’s website for iPhones or iPads in the EU, you’ll see a small, colorful icon. Click on it, and you’ll see the product’s energy efficiency label. The label shows how well the device uses energy, how long the battery lasts, and more.
The EU’s energy label grades products from A (best) to G (worst). It also shows how well the device can withstand drops and how easy it is to repair. For example, the iPhone 16 Pro’s label says it has a certain level of energy efficiency and can last for a certain number of hours on a full charge.
The label has seven parts: energy efficiency, battery life, drop resistance, charging cycle count, repairability, and water resistance. Apple’s labels for the iPhone 16 Pro and iPad Pro show all this information.
It looks like Apple is being cautious with these labels. They said their iPhones would have an “A” rating, but they’re giving them a “B” rating instead. This is because the EU’s rules can be hard to understand, and Apple doesn’t want to get in trouble for misinterpreting them.
You can check the labels on Apple’s website for iPhones and iPads in the EU. They give you a better idea of how well the devices work and how long they’ll last.
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