Amazon He has launched ‘Spain at a click’an online store within amazon.es to give visibility to a wide selection of SME products from all Spanish regions with the aim of boosting their sales and connecting with buyers from all over the world. Customers who visit ‘España a un clic’ will be able to purchase products from categories such as beauty and personal care, fashion, home and kitchen, baby products, toys and entertainment. It is a tribute to the national.
Also, ‘Spain at a click’ includes shortcuts to stores Food and Wines of Spaina space created in collaboration with ICEX Exportation and Investments with selected gastronomic products of Spanish origin, Amazon Handmadewhich is the community of artisans who sell handmade Spanish products, and amazon launch pada space with innovative products
Produced by Spanish entrepreneurs and startups.
The initiative was presented within the framework of the Christmas edition of Mercado de Motores in Madrid, one of the reference spaces for artisans and entrepreneurs from all over Spain. During the presentation ceremony, Ángel Niño Quesada, head of the delegated area of Innovation and Entrepreneurship at the Madrid City Councilstressed that «’Spain at a click’ and its participation in the well-known Motor Market are a clear commitment to be on the side of Spanish SMEs and entrepreneurs». “Advice and training will be key to your success, either through public entities such as Madrid Emprende, or by expert companies in the sector”he pointed Little boy.
“For us it is a real pleasure. This initiative allows us to advance in the project with SMEs”declared for his part Alfonso Serrano, Amazon Consumer Director for Spain and Italywho stressed that “Close to 60% of the units sold on Amazon correspond to third parties. Your success is our success”. «We are aware that it is not always easy and that these SMEs need a support network that allows them to move forward and achieve that visibility. And for this reason we launched this initiative to give them visibility and help them advance in their growth»added Highlander.
In this same line, Xavier Flamand, Vice President of EU Business Partner Services at Amazonstressed that “This new online store shows the potential of small and medium-sized companies in our country on the eve of one of the most important dates of the year”. “It is a way to give visibility to all the talent behind each small business and to help our customers buy and give away high-quality Spanish products”indicated flaming.
“We were looking to be a meeting point for all SMEs to come present their products, for it to be free and for the creators themselves to come here to defend their products”he pointed John Friar, founder of Motor Marketwhile asserting that “This step with Amazon is a logical next step to help all these sellers go one step further”. For Friar, “Amazon is the best partner to promote this”.
Amazon Survey “What is ours moves us”
During the event, the participants also delved into the data of the amazon survey ‘We are moved by what is ours’ about the preferences of Spanish consumers when opting for small local companies and their products. The study, in which 3,000 people have participated, shows that 90% of consumers would choose more products from small and medium-sized Spanish companies if they were available onlinebut that 1 in 3 Spaniards find it difficult to recognize which products belong to SMEs and artisans, this being the main barrier they encounter when investing in local businesses.
According to the study, the Quality is the characteristic they value the most. buyers of products from Spanish SMEs and more than half of those surveyed would be willing to pay more for products from both SMEs and Spanish brands. The food and beverage category is the most popular among those surveyed (85% say they buy normally) followed by far from fashion (47%) and beauty and care
staff (33%).
Collaboration with Mercado de Motores
As part of the collaboration with Mercado de Motores, Amazon will offer under the umbrella of its training program for SMEs ‘Takes off’a Free training course on digitization and online sales taught by professors from IE University and experts in electronic commerce for the artisans and entrepreneurs who regularly participate in the market.
During the weekend, Amazon It has also had a physical space in the Motor Marketwhere he has shown some of the brands and products of the SMEs and artisans that are part of ‘Spain at a click’.
Amazon’s commitment to Spanish SMEs
Nowadays, more than 13,000 Spanish SMEs and entrepreneurs sell on Amazon and, in the past year 2021, the total number of exports of these companies exceeded 850 million euros, an increase of more than 30% compared to 2020. In fact, 50% of the SMEs that had not previously exported started to sell outside our country after starting to offer their products in the Amazon store.
Yolanda and Antxon are the creators of Vegan Milker by Chufamixone of the companies present in ‘Spain at a click’. Their invention, a kitchen utensil to make vegetable milk at home, comes from their respective experiences as organic farmers and horchata artisans, a tradition from their Alboraya land in Valencia: “In the end we all have to make an effort to have a more responsible consumption, where we take a better look at the products we buy, where they come from and try to have a positive impact. Selling on Amazon has allowed us to reach many more countries, something that we could not have done alone”they explained.