Amazon Style: find out what the physical clothing stores of the American giant will be like

amazon has announced that it will open a physical clothing store. amazon style It will have almost 3,000 square meters and will be equipped with the most advanced technology so that users get clothes tailored to your tastes, based on different variables. The store will open later this year at The Americana at Brand, a major shopping destination in the greater The Angels.

The American giant will distribute through these establishments all kinds of products, from women’s and men’s clothing, to footwear and accessories with a price range between ten dollars and four hundred dollars. The offer will include not only Amazon’s own brands, but also select third-party brands.

What will these places be like?

Amazon has revealed in its statement some of the characteristics of these stores: «Amazon Style offers an enhanced and seamless shopping experience. Using the Amazon Shopping app, customers simply scan an item’s QR code to view sizes, colors, overall customer ratings, and additional product details. With the touch of a button, shoppers can add the item to a fitting room or, if they don’t need to try it on, send it directly to the pickup counter. Amazon Style offers more options than a traditional store of its size (more than double the number of styles) without customers having to search the shelves to find the right color, size, and fit. Instead, Amazon Style introduces display elements, bringing more looks and less clutter to in-store purchases.«.

Amazon Style is focused on customization. The algorithm developed for these stores produce personalized recommendations in real time for each customer while shopping. As customers browse the store and scan the items that catch their eye, we’ll recommend selections just for them. For an even more personalized experience, customers can share information such as their style, fit and other preferences to receive more refined recommendations.

«Personal style used to be expensive and feel exclusive, but with Amazon Style’s sophisticated technology, unique store design, and careful curation, we’ve made it easier than ever for customers to discover items they’ll look and feel good in. they will feel great.«

technology testers

Amazon clothing stores will be equipped with technological fitting rooms that will facilitate the shopping experience for consumers. In the fitting rooms, consumers can find the items they ordered while browsing the store, plus additional options chosen based on their preferences.

When the customer wants to choose another size or another color of a garment, they can do so directly from the fitting room using the touch screens.

The company has explained the reasons for this decision: «We became obsessed with designing a shopping experience focused on helping customers find good looks, and that led us to create Amazon Style. We are very excited to offer a shopping experience that inspires discovery and combines the best of shopping in with the benefit of touching and trying on items to ensure a perfect fit.»

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What do professionals in the sector think?

A news like this has not been able to go unnoticed and social networks have been flooded with options, do you want to read a few? Here we leave them:

Laureano Turienzo, CEO of Retail News shares on LinkedIn: «It is not a new model, here in Spain we have had the fantastic proposals of Fashionalia for a long time. And we have seen many more. And in Asia we are tired of seeing this type of new proposals- The question is, being extraordinarily interesting concepts, do consumers today go to a physical store to have a digital and physical experience? It is evident that it is the perfect scenario conceptually, but what happens when it is really a mostly digital experience where the physical is a secondary actor, that is, the human? And these stores badly called Phygital, what should prevail more, the digital, or the human, or both equally, complementing each other? Probably the latter, but it often happens that sometimes they are suffocatingly digital, undernourished in staff who advise you, or in human and warm customer service. And there is, from my point of view, the error.«

Lysa Kraynac, CEO of Gro. Business Ventures shares on LinkedIn: «This has the potential to elevate Amazon in the clothing and fashion universe + help address the huge cost center of returned merchandise. Exciting to watch.«

Chris Westfreelancer shares on LinkedIn: «Just when we thought that fast fashion was the most negatively impacting and disastrous trend globally in the world of clothing: enter Amazon Style. Now, don’t get me wrong. Sounds tremendous on paper, but how many industries will be affected by their existing suppliers being squeezed out of the market (especially in the physical retail space) by the giant Amazon? And is all of this a potential accessory to polyester landfill hell and cheap labor exploitation? I can’t help but see this as a precursor to new discussions of antitrust action. I am concerned about the future of competition in trade; both for small businesses to simply stay in business, but also (just to speculate) for the larger outlet workforce whose jobs may be at stake, creating economic hardship and other flow hardships that come with it. What does everyone think about it?«

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