With both, the Amazon market continues to grow Inclusion of new sellers and those who have been selling on the marketplaces for more than five years. In fact, the latter account for more than half of Amazon's market share (GMV) in the United States, according to Marketplace Pulse.
Although thousands of sellers join the marketplace every day, The products and brands sold by older sellers tend to create long-lasting businesses. in the company. At the same time, new sellers also find opportunities and generate incremental market growth. It looks like every year, The proportion of these new sellers is growingeven in categories that more established sellers seem to dominate.
According to data from Marketplace Pulse, Sellers who joined Amazon in 2022 now account for around 10% of total sales. In general, the market has remained remarkably stable. Nowadays, About 5% of Amazon's U.S. volume comes from sellers who joined more than a decade ago and the same 5% of those who joined last year in 2023. In summary, the market appears to be in balance with both old and new sellers.
Increases the market share of Chinese sellers
On the other hand, as other Marketplace Pulse research has shown, American sellers on Amazon are losing market share to international sellers and already account for less than 50% of sellers. According to the report, 48% of the top third-party sellers on the Amazon marketplace in the US are American companies.
This is also what the above-mentioned report found The majority of sellers on the Amazon marketplace in the US are national or Chinese companies. Chinese sellers have been increasing their market share on Amazon for years.