Amazon recalled more than 6 million fake products in 2022 -EcN

Amazon continue his fight against fraud. The company identified, seized and removed more than 6 million fake products in 2022twice as much as in 2021. This is stated in the third edition of his ‘Brand Protection Report’highlighting how the company’s efforts to protect customers, brands and selling partners from counterfeit products have resulted in more criminal references and industry associations.

“We are proud of the progress our organization has made in the past year, specifically further evolving our technology to stay ahead of bad actors and doubling down on our criminal referral and litigation efforts.”stated Dharmesh Mehta, Vice President of Amazon Worldwide Selling Partner Serviceswho showed himself “grateful” for the growing industry-wide collaboration in this space. “We look forward to continuing to innovate and work together to bring counterfeiting to zero”he assured.

Amazon last year it increased by 33% its investment in the fight against counterfeiting up to 1,200 million dollars, up from $900 million a year earlier. In addition, it employed 15,000 people, 3,000 more than in 2021, to “seek to protect customers, brands, business partners and your store against counterfeiting, fraud and other forms of abuse”. Amazon also got block more than 800,000 attempts to create new fraudulent seller accounts, in line with his commitment to protect customers so that they can buy in his store and his determination to go after counterfeits. This figure shows a decrease in attempts to create fraudulent seller accounts compared to the 2.5 million attempts registered in 2021 and the 6 million attempts in 2020.

In its commitment to protect brands, the company highlights four key areas such as establishing strong proactive controls to protect your store, equipping brands with “powerful” protection tools, holding bad actors accountable, and educating and protecting customers about these fraudulent practices.

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Claims for counterfeit products fall by more than 35%

Similarly, Amazon has improved his automated protection technologies, which has allowed the company to increase the number of brands registered in the Amazon Brand Registry and improve the flow of information that these brands provide us, thus reducing the need for brands to dedicate their own resources to detect possible infringements and make claims. As the report states, in the past year, the company’s adoption of brand protection programs has continued to grow and, at the same time, the number of claims filed by brands in the Amazon Brand Registry decreased by more than 35%.

Another of the aspects in which the company works with brands and the forces of public order is identify and dismantle counterfeiting organizations and networks of product. “Our efforts to identify and take down counterfeiting organizations are working and having a positive impact”assure from Amazon. In fact, in 2022, the Counterfeiting Crimes Unit (CCU) Amazon sued or reported to authorities more than 1,300 criminals in the United States, the United Kingdom, the European Union and Chinacompared to 600 in 2021. “We continue to partner with brands and law enforcement to not only stop these bad actors, but we also work to go upstream of the counterfeit signals we detect to properly identify, seize, and dispose of more than 6 million counterfeit products. This prevented them from being resold anywhere in the supply chain.”they underline.

With the objective of strengthen consumer educationAmazon, together with the Chamber of Commerce and US Customs and Border Protectioncreated safe shopping marketing campaigns that reached more than 70 million US consumers: “We made sure customers understood the harm and dangers of buying counterfeits”.

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