Amazon Prime Day 2023 will reach 1.4 billion in sales

He Amazon Prime Day 2023, one of the most anticipated annual events for all users who buy in the marketplace, is about to begin. Announced at the end of June, Amazon Prime Day will be celebrated on July 11 and 12. According to an investigation of Adobe Digital Economy Indexto which the medium has had access internet retailinghe Prime Day will leave a total sales volume of about 1,200 million pounds (about 1,400 million euros) in the United Kingdomwhich would mean a 92% growth. As the data shows, in the years 2021 and 2022, sales during Prime Day reached 1,100 million pounds (about 1,288 million euros), which represented an increase of 77% and 87%, respectively.

«As inflation continues to put pressure on consumer spending, big discount events like Prime Day are increasingly seen as an opportunity to gain additional value.“, has declared Vivek Pandya, Adobe Digital Insights Principal Analystwho hopes that this 2023 will be “a record year in sales on Prime Day”.

48 hours of great discounts

It will be 48 hours ahead in which the Prime customers from around the world will be able to get great discounts on a wide selection of top brand products such as Samsung, Cecotec, Xiaomi, Dodot, Garmin, Sony, Lenovo, Vans, Philips and many more, from Tuesday, July 11 at 00:00 hours and until Wednesday, July 12 at 11:59 p.m. Amazon will also release new deals every 30 minutes. during selected periods throughout the event. This year, Prime Day will also have more offers than last year from commercial partners who sell on Amazon, mostly small and medium-sized companies such as Olistic Science, Flamingueo, Pisamonas, Freshly Cosmetics and Singularu.

Participation extends to all those customers subscribed to Amazon Primeincluding those whose subscription is in the 30-day free trial period offered by the platform.

However, Prime customers should keep in mind that Amazon is also going to sell different products with discounts that can vary both in percentage and time. Regarding the latter, it seems that there will be two types of basic offers:

  • Featured: those that will last from 24 to 48 hours and that Amazon usually applies to the company’s own devices.
  • Flash: discounts that will have a maximum duration of 6 to 12 hours that are usually made on products with limited stock.
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The prime day sales will be held simultaneously in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, United Arab Emirates, United States and the United Kingdom.

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