Amazon plans to add AI to its search engine- EcN

Until today, Amazon had not shown interest so far in introducing Artificial Intelligence in its marketplace. Now, the company is looking for new talents for its AI department and start working on different projects to introduce it to help consumers and brands. Although Amazon had already done some generative AI integrations in its cloud computing (AWS) division; It’s called Bedrock and it can be used to develop photos and videos that advertisers can use in campaigns.

the digital medium BloombergNews to find a number of job offers that seek to recruit talent with knowledge of AI. Specifically, Amazon is looking for a Senior Software Development Engineer who would be in charge of the “Amazon Search reinvented with an interactive chat experience” and, in this way, help consumers in the search for products, doubts and other aspects such as personalized suggestions.

A smarter search engine

As Bloomberg shares, in the job description Amazon includes the following: «We are looking for the best and brightest at Amazon to help us realize and deliver this vision to our customers immediately… This will be a once-in-a-generation transformation for Search”. In addition, they talk about making other changes to “redesign and reinvent the way we search» Incorporating large-scale machine learning techniques.

For now, Amazon has not wanted to make any statement in this regard and we will have to continue waiting to find out what changes the company will finally apply to its marketplace.

Conversational product search on Amazon could greatly facilitate consumers’ search on the web, since the marketplace founded by Jeff Bezos increasingly contains more products and it becomes a tedious task to find the right one. Without forgetting that for millions of buyers the search for products for some years start on Amazon before Google.

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