Amazon launches program to help stores identify and track counterfeits

Amazon has launched a program Anti-Counterfeiting Exchange (ACX)an industry collaboration designed to help stores track and identify counterfeits. As reported by the company in a releaseSpecifically, ACX allows participating stores to share information about confirmed counterfeiters who have attempted to use their services to try to sell counterfeit products.

Thus, by sharing information about these counterfeiters, ACX participants can identify and apprehend the perpetrators more quickly than they would in the absence of this collaborative data sharing. In accordance with industry standards and best practices, an independent third party provides anonymous access for participants to share and receive information.

ACX has enabled the regular sharing of information and participants use this information in their ongoing efforts to detect and address counterfeiting, improve their individual risk assessment systems, as well as make stronger referrals to law enforcement so criminals can To be accountable. Through ACX, Amazon has already detected hundreds of matching accounts where the same counterfeiter attempted to create sales accounts on Amazon and at least one other store operator. “The power of ACX comes from the fact that as soon as one of the participating stores catches a counterfeiter and shares account information through the exchange, all the other stores participating in ACX can know about that counterfeiter and still stop them. more quickly in your store”they point out.

“We want our customers to have confidence in their shopping experience and for brands to know that they are protected against counterfeiting,” declares Dharmesh Mehta, Vice President of Amazon Selling Partner Serviceswhile stressing that to stop counterfeiters, “sharing information on confirmed counterfeiters is critical to help the entire industry stop these criminals sooner”. “By leading the way in creating an industry-wide solution for sharing information on known counterfeiters, we are pleased to have helped enhance the industry’s collective ability to fight counterfeiting crimes by giving consumers and rights holders more peace of mind”Add Mehta.

Read Also:  Tudanca says that “not everything works” and shows his “personal and political support” for Sánchez

In parallel, Daniel Castro, director of the Data Innovation Centerreiterates the importance of this type of voluntary collaboration: “Active cooperation between private sector companies is key to combating illicit counterfeiting networks”. In 2020, Castro underlines, “The Department of Homeland Security called on private sector stakeholders to take a more active role in detecting and preventing the trafficking of counterfeit goods.”. “It is encouraging to see Amazon and other retailers respond to this call by creating the Anti-Counterfeit Exchange”manifest.

Amazon has been working with other members of ACX to pilot the exchange, ensure proper security measures, and design a scalable way to expand participation to other companies interested in stopping counterfeiters. Private sector partnerships around data sharing are crucial to combat counterfeiting. Amazon invites other retailers and marketplace service providers to join the Anti-Counterfeit Exchange and collaborate with the founding members to further strengthen the industry’s collective efforts against counterfeiters. via ACXcounterfeiters and criminal organizations know that the private sector is aligning themselves against them and working to protect consumers and rights holders throughout the retail industry.

Recent Articles

Related News

Leave A Reply

Please enter your comment!
Please enter your name here