Amazon is betting big on artificial intelligence. The company just launched a major upgrade to its Video Generator tool, which can transform a simple image into a realistic video ad in minutes.
This tool uses advanced AI to put products in real-life scenes, like a watch on a table or on someone’s wrist. It’s especially useful for items that look better when you see them in use, like toys, tools, or electronics.
With Video Generator, you can:
- Create ads with multiple scenes
- Add text animations, background music, and transitions
- Include pets and people
- Make up to six different versions of the same ad
- Use existing videos to generate optimized content
- Put brand logos in the video
Amazon plans to add more customization options soon, like setting brand guidelines or adjusting the logo’s position.
The goal is to make it easier for small and medium-sized businesses to create high-quality ads. These companies often struggle with limited time, budget, or technical expertise. With Video Generator, they can make realistic ads in under five minutes, which helps customers make more informed buying decisions.
The updated Video Generator is now available to all Amazon Ads customers in the US. It’s another step in using AI to change the world of e-commerce. According to Amazon, this tool can help businesses create better ads and reach more customers.