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Amazon launches AI-powered shopping assistant

Ecommerce News Magazine

Amazon's new step in the race for artificial intelligence (AI). The company has launched one Shopping assistant with generative AI that can answer your buyers' questions about a product. This new tool is integrated into the Amazon mobile application and is intended to simplify the shopping experience.

As a company spokesperson explained in statements to CNBC: “We're constantly inventing things to make our customers' lives better and easier, and we're currently testing a new feature based on generative AI to improve shopping on Amazon and help customers find answers to frequently asked questions about products receive.«.

Specifically, it’s about this new function prompts your users to ask questions about a specific item and the AI ​​tool quickly returns a summarized answer, pulling information from reviews and the product description. Furthermore, too can generate content in different styles, like writing a haiku or imitating Yoda's speech; and when the tool encounters a query that it cannot process, it returns an error message.

In contrast to OpenAI's ChatGPT, according to the American media, for now Amazon's new feature is not suitable for participating in conversations, but can respond to creative suggestions. The tool was first discovered by Marketplace Pulse.

This new AI tool complements those announced by Amazon in recent months. The company began testing AI-generated summaries of product reviews in June and has since launched Third-party AI capabilities to assist with proposal writings and the generation of advertising photos. It was also started “Q”, an AI chatbot designed for business applications and bedrocka generative AI service for customers of Amazon Web Services (AWS).

The CEO made this statement in the last results presentation Andy Jassy said “Generative AI will transform the experience for every customer, making it much more accessible to everyday developers and even business users.«.

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