Amazon is entering second-hand fashion in Europe

Amazon has announced an agreement with resale platform Hardly Ever Worn It (Hewi) to launch a Used service, the company reported in a statement. Now Amazon Europe Luxury Stores are customers in United Kingdom, Germany, Spain and Italy You can buy used items from the Hewi ready-to-wear collections for women: shoes, accessories, jewelry and watches from renowned luxury brands.

Amazon’s second-hand service was initially launched in the US in collaboration with what goes around comes around, a company specializing in the resale of luxury fashion, was founded in October 2022. Hewi, in turn, took its first steps in London in 2012 with the aim of promoting the resale of luxury fashion. At the moment, The company sells products from brands such as Fendi, Prada and Moncler, among others.and is known for auctioning clothing from celebrities such as Kate Moss and Gigi Hadid. The company is headquartered in Marylebone, London and is led by Tatiana Wolter Ferguson as CEO.

“We’re excited to expand our luxury offering this year with Hardly Ever Worn It to include more of our customers’ favorite brands and styles.” explained Ruth Diaz, Vice President of Amazon Fashion Europeand emphasized that “We are always looking for innovation and interaction with our diverse customers. Introducing pre-owned products allows us to do just that, while also creating the opportunity to offer our customers affordable luxury.«.

In parallel with the launch of Hewi in the Amazon Luxury Store, Amazon announced its new spring campaign named “Luxury finds that you have loved before”. In the words of Tatiana Wolter Ferguson, CEO of Hardly Ever Worn It (Hewi)«“Our collaboration with Amazon is a testament to our commitment to bringing high-quality circular fashion to a diverse and far-reaching audience.”.

Since launching luxury stores on Amazon in Europe Amazon Fashion has expanded its offering to include a wide range of local and global fashion and beauty brands. «This latest collaboration with Hewi offers European customers the opportunity to discover second-hand luxury and contribute to a more circular future“, emphasized the company.

Read Also:  Bitcoin experts share new post-halving price outlook

«Amazon Europe’s luxury stores offer an inspiring experience for luxury brands“He pointed it out in turn Xavier Flamand, Vice President of Amazon EU Seller Serviceswhile he stated that “We hope to grow and open a new door with second-hand luxury in Europe«.

Recent Articles

Related News

Leave A Reply

Please enter your comment!
Please enter your name here