Amazon held its annual seller conference Accelerate announce new innovative tools and services Designed to help SMEs selling in the market accelerate their growth and help them successfully build their brand and achieve greater reach among their potential customers.
These are some of the latest tools being introduced to commercial employees in Europe:
- Customer Sentiment Insights: The tool that uses the information provided by customers to build better products.
This tool provides commercial staff with comprehensive knowledge of customer opinion on existing products, based on comments and returns, allowing them to drive new product development. This makes it easier for them to develop products that meet the needs and interests of their customers.
- Customer Loyalty Dashboard – to build stronger customer relationships.
This new tool enables commercial cooperation partners to segment their customers based on their loyalty and analyze their purchasing behavior. The loyalty panel can be integrated directly Target groups tailored to the brand, a tool that in turn allows brands to offer personalized promotions, coupons and discounts to their best customers for free. The combination of these two tools makes it easier to target the right audience at the right time and provide the appropriate incentives to attract new customers by reducing costs.
These two tools They are available to commercial partners from Spain, the United States, the United Kingdom, Germany, France and Italy..
- Sustainability Solutions Hub: Supports business partners in implementing their sustainability goals for products and packaging.
This tool, in turn, provides the necessary information to get started Implement Amazon sustainability programs Available for commercial employees such as: Climate protection friendly, Amazon renewed (the Amazon shop for refurbished products) and SIPP (Ships in product packaging, abbreviation for English), including this one Products that can be shipped by Amazon without additional packaging.
As part of this initiative Amazon will introduce a new control panel through which commercial employees can receive personalized information and track your progress in these programs, e.g. B. the percentage of products with the Climate Pledge Friendly badge. It will also be available a new sustainability category in the service provider network This will help them in packaging design and testing as well as product development and certification. This new tool will be available at the end of October for all commercial employees of Spain, France, Germany, Italy, United Kingdom and United States.