Amazon Breaks Fast Delivery Record for Prime Customers in Spain 2024

Amazon has announced that 2024 has been the year of faster deliveries for prime customers in their history. Specifically, the company delivered more than 9,000 million articles the same day or the next day worldwide and customers saved about 95,000 million dollars in fast and free deliveries. In Spain, Amazon has also broken its quick deliveries record for Prime customers.

«We know that fast and free delivery is one of the services most valued by online buyers in Spain, according to a study by Ipsos Digital for Amazon, and is one of the main benefits of the Prime subscription. Therefore, we continue innovating and investing to further accelerate our deliveries. In fact, in 2024, in Spain, we delivered more than 160 million articles on the same day or the next day, 10% more than the previous year and the Prime customers saved, on average, more than 115 euros in fast and free deliveries, more than double the Prime annual subscription price», declares Mariangela Marslia, vice president and general director of Amazon for Spain, Italy, and Portugal.

Thanks to the ‘Delivery today’ service, available in 15 Spanish cities, including Alicante, Barcelona, Cádiz, Cartagena, Jerez de la Frontera, Elche, Madrid, Malaga, Marbella, Murcia, Sevilla, Tarragona, Valencia, Valladolid, and Zaragoza, Prime customers can buy millions of products and receive them on the same day comfortably at home, at the collection point, or Amazon Lockers that choose.

Amazon offers a large network of collection points without an additional cost, which allows customers to choose between self-service ticket offices or counters attended by personnel. In this way, Amazon has more than 20,000 collection points throughout Spain, which include different options such as the Amazon Lockers, Amazon Counters, and associated collection points.

In 2024, millions of Prime customers have used this service in Spain, being the basic products of the day and home and electronics the most popular categories with delivery on the same day. Among the most popular products with ‘delivery today’ in Spain are: Dodot wipes, Instx Mini photographic films of Fujifilm, Fire TV Stick, Echo Dot, or Magnesium Citrate Citratus of Nutralie. In addition, in 2024, Amazon delivered millions of day-to-day basic products on the same day, including Blemil powder milk, Olistic hair treatment ampoules, Lifelong cat sand, among the most popular basic products with ‘delivery today’.

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«Fast and free delivery of Prime has changed the way of buying our customers, improving their experience, allowing them to save on shipping costs and receive everything they need quickly. We continue to accelerate our deliveries and expand our ‘delivery today’ to reach millions of Prime customers in Spain and make their lives easier. In addition to fast and free deliveries, Prime customers benefit from discounts and events of exclusive offers such as Prime Day, new advantages such as free and unlimited delivery of food at home from 15 euros with Just Eat, as well as the best in entertainment, making the subscription prior an increasingly attractive value offer», says Ana Costi, head of Amazon Prime for Europe.

With the aim of offering even faster deliveries, Amazon is optimizing its logistics network to allow customers to receive their orders within 3.5 hours since the payment is made in the Amazon store in selected products. Currently, this faster deliveries service is available for Capital clients, a city in which faster delivery was made in 2024, allowing a customer to receive their chocolate assortment in 82 minutes.

The improvements in the delivery speed are mainly due to the placement of the products closer to the customers, which means that they travel less kilometers and suffer less transfer between the time an order is made and the time when it reaches the client’s door. In addition, inventory optimization and warehouse management systems, as well as the identification of the most demanded products, allow shortening orders preparation time within the logistics center. In this way, the most demanded products are stored in an area specially designed so that the collection and preparation of orders by the person in charge is easy and fast. This area is at a short distance from the packaging area, which speeds up its subsequent shipment preparation through Amazon’s distribution collaborating companies. Thanks to this improvement, customers can receive before 1:00 pm an order they have made at 6:15h, before 8:00 p.m. an order they have made at 2:30 p.m. or before 23:00h if they do it not later than 6:30 p.m.

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