People shop online differently in summer. Sales go down for big platforms like Amazon and Taobao.
In August 2024, Taobao’s sales were $37.1 billion. This is less than usual. Amazon had a similar pattern. People buy fewer things online in summer. They like to be outside and travel.
Summer sales are slow. But some events make sales go up. Taobao has a big sale on June 18, called the 618 Festival. In 2020, sales were over $140 billion. Amazon has its own big sales, like Prime Day and Black Friday.
More Chinese sellers are using Amazon. In 2024, they made up 50% of the market. This shows how international online shopping is becoming. Chinese sellers are competitive in the global market.
Slower Summer Sales
In summer, people buy less online. This means slower sales for big platforms.
Big Events Boost Sales
Some events make sales go up. For Taobao, the 618 Festival is big. For Amazon, it’s Prime Day and Black Friday.
Chinese Sellers on Amazon
More Chinese sellers are using Amazon. They are competitive in the global market. This shows how online shopping is changing.