Alohas, the company specializing in shoes, was born as a fully digital brand and now it is here in 2024 They will open their first stores in Madrid and Barcelona, as reported by the Modaes news portal.
Alohas products can be found in physical spaces, such as: corners by El Corte Ingles, Anthropologie, La Rinascente, Breuninger, The Iconic or Galerias Laffallet. In addition, the brand had opened on other occasions Pop-up store to get closer to their consumers. It is already known where the physical stores will be located: the first will open its doors on January 22nd at number 38 Claudio Coello Street in Madrid; and the second will be at Rambla Catalunya No. 113 in Barcelona.
In an interview with Alejandro Porras, founder of ALOHAS We were allowed to know that The brand's online sales account for 70% of total sales. In the same interview he told us: “Right now we have an aggressive plan focused on retail that we are executing. It will start in Barcelona and Madrid, two locations that we will open before the end of the year, and then we will continue with other countries«. Alohas has been particularly interested in other countries for around 20 years 95% of sales of its products occur on the international marketwhich made the United States one of the most important countries.
The foundation stone for ALOHAS was laid eight years ago in Honolulu, Hawaii. The company, which works with an on-demand production model, was founded by Alejandro Porras with an initial investment of around 30,000 euros. A year after starting its business, ALOHAS moved to Barcelona. Since its inception, the company has experienced gradual and organic growth, developing a style that encompasses both modern silhouettes and timeless designs, with a strong focus on sustainability. The on-demand designs have had a huge impact and generated sales of around 27 million euros last year.
