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The giant ManzanaThis Tuesday the company launched its first phone with a USB-C port, the iPhone 15and is saying goodbye to its Lightning port after the European Union (EU) announced that this single charger will be mandatory for phones, tablets, cameras and other portable devices in Europe from the end of 2024.

“We will bring USB-C to iPhone 15, enabling charging, data transfer, and audio and video playback. (…) Now the same cable can charge second generation Mac, iPad, iPhone and even Air Pods Pro,” he announced the Apple company at its annual event in the Steve Jobs Theater at its headquarters in Apple Park in Cupertino (California ) at. However, you will not have this port the two new smartwatches announced this Tuesday the Watch Series 9 and the second generation of the Watch Ultra.

Apple started using the Lightning port in 2012 with the iPhone 5, and while this is the first time it has introduced this port on its phones and Air Pods, the USB-C charger has been on its laptops for some time , tablets, etc. available as well as chargers (which have a cable that runs from the Lightning port to the USB-C).

The aim of the EU law for the single USB-C chargeris to make life easier for consumers, but also Reduction of technological waste generated from mobile phones, tablets, e-books, digital cameras, game consoles and headphones.

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As every year, the company co-founded by Steve Jobs wants to make its new smartphone as attractive as possible in order to convince users to renew its products. In this sense, the “sex appeal” of buying this model lies in better cameras and a titanium body. “We’re bringing an incredible 48-megapixel main camera “It is designed to capture sharp photos and videos every day with a four-pixel sensor and 100% focusing pixels for fast autofocus,” the American company emphasized in the presentation.

All iPhone 15 models – which goes on sale in the US starting September 22 – comes with a “dynamic island” that offers a new way to view certain notifications on the screen and interact with applications. For their part, the Apple iPhone 15 Pro and Pro Max models will have thinner edges and will be made of titanium, which, according to the company, will make them “more durable”.

The Pro model It has a 6.1-inch screen and the Pro Max has a 6.7-inch screen. Both are powered by the A17 Pro chip, which Apple says offers the fastest performance of any smartphone and can even challenge some high-end PCs. “It is the fastest chip ever seen in a smartphone,” emphasized the company’s CEO, Tim Cook, at the event.


Cook also highlighted that these models feature the “most professional camera system to date, including a 5x telephoto camera.” The iPhone 15 starts at $799 (approx. 744 euros), the iPhone 15 Plus starts at $899, the iPhone 15 Pro has a starting price of $999 and the Pro Max at $1,199.

Another novelty is the Apple Watch Series 9 smartwatch, whose central processing unit (CPU) has 5.6 billion transistors, a 30% faster graphics processing unit (GPU) and a quad-core neural engine. One of the new features of this phone is that its users can answer calls by moving their fingers like a clamp without having to touch the watch screen.

For its part, the Apple Watch Ultra 2 model It is presented as an option for lovers of the most extreme sports. Both models will go on sale on September 22nd and will be priced at $399 for the Series 9 and $799 for the Ultra version. Cook has also announced that the launch of its virtual reality and augmented reality glasses, the Apple Vision Pro, is “on track” and will take place “early next year.”

No mention of China

The hour-and-a-half event made no mention of China or its possible iPhone ban, which caused stock prices to fall for several days last week. The Chinese government has banned all government officials and officials from using it iPhones during working hours, according to The Wall Street Journal.

This ban could be a blow to Apple, which has a strong presence in China. 19% of its global profits, iPhone is the preferred phone among high-end phones in the Asian country.

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