Alimerka is shaking up the retail media scene with “Alimerka FORBrands,” a comprehensive advertising solution for its suppliers. This move is part of the Asturian retailer’s ongoing digital transformation and strengthens its ties with manufacturer brands. By providing personalized, multichannel strategies, Alimerka is helping brands connect directly with customers.
A New Platform and Partnerships
The project centers around a new digital platform, alimerkaforbrands.com, which serves as a one-stop-shop for information on available advertising spaces and tools. A key partnership with in-Store Media enables Alimerka to offer high-impact in-store advertising, including digital screens in storefronts, sections, and aisles, as well as stoppers on shelves. The platform also features advertising spaces on Alimerka’s ecommerce site, which is set to launch soon.
Other digital channels, such as the company’s interactive flyer, mobile app, and social media, will also be available for advertising. With a CRM boasting over 500,000 active customers, Alimerka can leverage advanced segmentation and predictive intelligence to craft targeted promotions delivered through various channels, including push notifications, email, SMS, and WhatsApp.
Data-Driven Advertising and Gamification
The “Alimerka FORBrands” initiative relies heavily on data and technology to optimize campaigns. The company’s gamification initiative, “El DesafÃo Alimerka,” aims to boost visibility and conversion for participating brands through interactive promotional dynamics. This comprehensive approach enables brands to reach customers across multiple touchpoints, creating a seamless and engaging experience.
- New digital platform: alimerkaforbrands.com
- Partnership with in-Store Media for in-store advertising
- Advertising spaces on ecommerce site, interactive flyer, mobile app, and social media
- Data-driven advertising using CRM data
- Gamification initiative: “El DesafÃo Alimerka”