Alibaba preparing for his debut metaverse with Tao Live Citya project that the company has designed together with Taobao Y hello and which is expected to be launched at the beginning of 2023. According to the Chinese media DSB, Taobao it would be performing final tests before launch.
Taobao has been releasing metaverse-related products since the beginning of the year. Now, Taobao together with helloanother of Alibaba’s live streaming ecommerce apps, created TaoLive City during the ‘Double 11 Shopping Festival’ last November. With a virtual avatarusers can immediately enter this new virtual environment where they can shop, participate in contests, as well as interact with other users.
Tao Live Citywhich has eight scenarios, “has a cyberpunk aesthetic”. There are many different live streaming rooms, each with their own characteristics. More than ten Taobao live streamers and brands like Tissot have already joined the platform.
In September, the alibaba group announced a more immersive luxury shopping experience in the metaverse with a series of innovations and digital events to multiply the ways luxury brands can connect with China’s high net worth shoppers in the metaverse. Specifically, in recent years, Alibaba’s luxury shopping platform, Tmall Luxury Pavilionhas rendered shopping in 3D, conducted augmented reality and virtual reality product testing, and generated digital avatars and collectibles.
