Alibabathe Chinese technology giant, has always been number 1 in its country, also occupying a good position with respect to foreign companies. The company of Chinese origin and amazonAmerican giant, have always been in the spotlight, faced to see who obtained the best position in the ranking. And, it is now, when Alibaba has achieved what it so longed to have, surpass its competition.
The Chinese company has announced that has grown both at home and abroad. What’s more, has obtained a much higher GMV figure than Amazon. Having a complex system of online and offline as well as national and international revenue streams have contributed to this growth.
However, not only does Amazon take on, they also get into the game aliexpress Y lacingwhich have obtained high percentages in the global comparison of GMV’s largest online markets.
Alibaba’s rapid growth
Alibaba is especially popular with the Chinese population. Apart from it being your country of birth, it is also related to the fact that the larger the city, the greater the penetration of the company in her. According to Alibaba, the Tier 1 and 2 cities had a total of 85% of annual active consumers in 2020. This percentage increased 14 points to achieve 99% in just one year.
This is not to say that the company is only successful in big cities. The same thing has also happened in the smaller ones, only that it has not had such a high incidence. Tier 4 and smaller cities reached a total of 71% consumers by the end of 2021.
Therefore, the company managed to have 953 million annual active consumers in 2021. This means that the company continues to grow more and more and can expand to all international markets.
Taobao and Tmall have contributed to this growth
Alibaba, together with the Taobao and Tmall platforms, has contributed to the growth of the company thanks to the different services offered by them. Although, apart from these platforms, Alibaba’s retail section also includes fully or partially offline services, such as AliHealth or Freshippo.