After an investment of 17 million euros, Alcampo has completed the implementation of the procedure ISF (In-store fulfillment) from OCADO in 80 branches 100% of planned values, allowing productivity to double Carry out online order preparation.
As part of the same investment, the company renewed its online commerce site, I also created an APP to make the purchase, which allows an increasingly personalized experience thanks to artificial intelligence.
Streamline the online sales process
In-Store Fulfillment (ISF) It is a process developed by OCADO that, accompanied by OSP software (Ocado Smart platform) allows you to optimize the online sales process from order preparation to delivery.
To this end, it integrates its own methodology and technological assistance to facilitate it Multipicking in the store to the optimized routing for delivery, which in the case of the Community of Madrid is carried out with electric or hybrid trucks, all adapted to the delivery elements designed by OCADO.
The implementation of ISF meant, in addition to the stated investments, the development of a training plan of more than 3,500 hours.
For Raimundo Gonzalo, Alcampo Supply Chain Director: “With the completion of the ISF implementation in all planned centers, the new APP and our website, we are ready to be a leader in the phygital food trade.”
Alcampo launched its digital proximity project in 2021 after signing the cooperation agreement with OCADO and having already completed two of the three major actions: the renewal of the website and the integration of APP as well as the implementation of IFS (in-store fulfillment). The third pillar is the development of a smart warehouse, which will see the light of day in the second half of 2024.