Alcampo, a major supermarket chain, has teamed up with Valiuz, a retail media expert, to boost its advertising capabilities. This new partnership aims to provide innovative solutions to brands working with Alcampo. The collaboration will focus on Alcampo’s website and in-store digital screens initially. It will also expand to external channels to increase campaign reach.
The deal involves Valiuz working closely with Alcampo’s operations. Valiuz will offer personalized support to supplier brands. Its retail media expertise will help plan effective ad campaigns focused on results. Alcampo’s strategy includes diversifying its product range and supporting local and regional suppliers.
Key Partnership Details
- Valiuz will integrate into Alcampo’s operations
- It will provide strategic support to supplier brands
- The partnership will start with Alcampo’s website and in-store screens
- It will expand to external channels later
Veronika Nikolaeva, Alcampo’s ecommerce director, expressed excitement about advancing in retail media. She noted that this move will help increase the impact of supplier brands through Alcampo’s platforms. Mónica Pérez, Valiuz Iberia’s country manager, highlighted the potential of this alliance to revolutionize retail media in Spain. She believes that together, they can offer suppliers tools and solutions to drive growth.
This partnership strengthens both companies’ commitment to digital innovation. It aims to create new value channels for Spain’s consumer industry.