Albertsons Media Collective, the Albertsons retail media departmenthas chosen Criteo to strengthen your retail media network. According to a statement, this partnership will specifically support Albertsons Media Collective's on-site sponsored ads, while Criteo plans to expand into newer advertising formats such as commercial displays and sponsored videos in the coming months.
In this way they declare, will give CPG brand partners access to premium inventory and seamless campaign execution through flexible integrations with Criteo's supply and demand side offerings. With Commerce Max, Criteo's demand-side self-service platform (DSP), Albertsons Media Collective may include first-party dataIn-store sales data and comprehensive shopper signals to enable advertisers to reach Albertsons shoppers across its owned and operated properties.
Additionally, Criteo's retail monetization suite Trading incomewill allow Albertsons to continue to monetize its online assets and benefit from new increased demand driven by Criteo. Both Commerce Max and Commerce Yield will be available as self-service solutions via Criteo's Commerce Media Platform and Albertsons' Media Collective.
By combining Commerce Yield and Commerce Max, Albertsons Media Collective's CPG brand and agency partners gain access to robust on-site inventory and the ability to manage large media buys within the platform. from Criteo. lAdvertisers also benefit from the flexibility of the platformallowing you to optimize your performance.
«We are confident that integrating Criteo into our business will enhance our customer services to better support brands and agencies through expanded service models and channels.“he clarifies Harvey Ma, Vice President of Albertsons Media Collectivefor what “This partnership demonstrates our commitment to providing brand advertisers greater flexibility and diverse ad formats when developing full-funnel advertising strategies.«. «We are excited about the growth opportunities that arise from this partnership«, explains the manager.
«Our partnership with Albertsons Media Collective provides a great opportunity for agencies and brands looking to capitalize on the immense growth of retail media in the grocery industry.“, he emphasizes Brian Gleason, Criteo Chief Revenue Officer. «As we continue our work to unify the retail media ecosystem and provide streamlined offerings for consumer brands, we are excited to bring greater value and transparency to Albertsons Media Collective and its partners while strengthening our supplier network through Retail Media«Adds Brian Gleason.
