The Euroleague and the company YBVR have reached an agreement that will bring selected games of the maximum continental competition to a whole new dimension offering an immersive and social experience to fans. Following a strategy to deliver new levels of innovation, Euroleague Basketball has already collaborated with YBVR during the Final Fours in Cologne and Belgrade, allowing fans to take control of the action as if they were sitting on the court via 180 cameras. and 360 degrees spread throughout the field. Court.
This Thursday’s classic between Real Madrid and FC Barcelona will be the first game of the regular season that will be offered through this state-of-the-art technologyand with both Spanish powerhouses tied at the top of the standings with 13 wins, it promises to be intense.
The revolutionary approach to production through virtual reality will not only affect what fans will see, but also the ways in which they can interact while following the games, allowing them to switch between cameras anytime they want with seamless interaction. Fans watching on XTADIUM will also get real-time stat overlays that can be turned on or off and will be able to create private parties to enjoy games with friends.
The VR game pack will be included in all subscriptions to EuroLeagueTV for all countries where the service is operational, while US fans will get a chance to watch it on XTADIUMthe virtual reality app developed by YBVR that is available on the Meta Quest Store.
“We are thrilled to take our partnership with YBVR to the next level. Their technology is great and really allows you to feel like you’re on the court, almost touching these amazing athletes.” said Alex Ferrer Kristjansson, Director of Communication for the Euroleague. “We constantly look for every opportunity to improve the experience we provide to our fans.and technology today is unlocking tremendous opportunities to do so.”.
“We are excited to be pioneering with Euroleague in this immersive gaming experience. Our long-term agreement with them is already shaping the way basketball fans enjoy the sport.. After being part of two Final Fours in a row, marketing Virtual Tickets, this agreement is really gratifying”, assure both parties.