It was never officially announced, but Sony intended to end production on the PlayStation 4 console.
But apparently, the Japanese giant will have changed its mind and strategy to cope with the strong demand for the console.
PS4 Production Partners Already Informed About Sony’s Strategy
The Bloomberg news agency advances that Sony will continue with the production of the PlayaStation 4 console during this year 2022. According to the same source, the Japanese giant has already warned its partners in the production process that it will continue to manufacture said console.
This decision is expected to put around one million PS4 units on the market. The goal of the strategy is to relieve some of the pressure that PlayStation 5 production is currently under.
Previously, Jim Ryan, the head of PlayStation, had announced that the plan was to make a quick transition to the latest console, that is, to PlayStation 5, but the Covid-19 pandemic will have changed, and significantly, Sony’s strategy. for the two versions of your console.
All because the pandemic has slowed down the development of software for the PS5, that is, with respect to a rich portfolio of exclusive items for the latest Sony console.
Sony has already suffered the hard blow of the out-of-stock with the PS5
On the other hand, both the global component shortage crisis and the strong demand for PlayStation 5 led to the Sony console suffering a stock break that, at the time, was expanded and disclosed.
For these reasons, Sony’s rapid transition strategy will not move forward, at least not yet. Sony’s gaming business will continue to rely on the previous model (PS4) for the revenue it needs.
New ways to speed up PS5 production remain to be discovered
Sony will still need to find solutions to speed up the pace of production of its latest PS5 console so that it can meet the demands of today’s market, especially to supply online retailers that continue to see strong demand for the hardware. .
And apparently this new strategy has paid off, after all, Sony survived the holiday season …