The advertising investments have been reached 580.6 million euros in November 2023, 0.5% more than a year ago, according to the latest report published by Infoadex. means, Digital continues to be the medium that attracts the most investment, although it is the magazines that are growing the most. On the other hand, cinema and televisionwith cuts to the budget item of 13.8% and 8% respectively.
In November, The advertising investments amount to 580.6 million euros0.5% more compared to the 578 million in November 2022. Digital continues to be the medium with the highest volume of investments, as shown by the budget of 265.8 million, 5.2% more than a year ago.
Within Digital is the good performance of Social networks, with the item increasing by 6.4% to 71.1 million. This is followed by search with an increase of 5.2% to 99.7 million and websites with 91.2 million euros and an increase of 4.2%.
The Television, on the other hand, continues to account for the second largest advertising budget, although this amount decreases again. This is happening at a rate of 8%, from 191.8 million to 176.4 million.
However, it is not the medium that experienced the greatest decline during this period. This title is held by Cinema, whose budget was cut by 13.8% from 3.9 million to 3.4 million.
Radio ranks third in terms of investments, which is 50.4 million (+1.2%). This is followed by newspapers with a copy of 38.4 million copies, which continued the growth of previous months – in November they rose by 2.7%. After newspapers comes exteriors with an item of 31.4 million and a growth of 7.3% and magazines, which increase their value by 15.8% to 13.4 million euros.
After cinema, the seventh medium by investment volume, Dominicales registered 1.4 million, increasing its number by 3.7% compared to the same period last year.