Adobe Express and TikTok announce integration for digital content creation

Adobe and TikTok revealed this Initial integration of your creative assistant, This marks a milestone in content creation for today’s most popular short video platform. This collaboration promises to simplify and streamline the process of ideating, creating and optimizing featured videos faster and more effectively than ever before.

TikTok Creative Assistant now available as a plugin in Adobe Express, a reference tool for creating content on social networks. This add-on not only facilitates the entire creative process, from idea to publication, but also significantly reduces the time, effort and resources required to work on different platforms.

Creating content tailored to each platform’s style is essential in the digital age, and TikTok reinforces this point by showing that 74% of viewers say videos optimized for their platform stand out more. Additionally, brands that create ads optimized for TikTok experience 3.3x higher engagement in results, including clicks, likes, and shares, compared to other platforms.

The Creative Assistant add-on for Adobe Express is presented as a key tool to simplify the creative process at every stage. Users can access it from the platform Thousands of professionally designed templates, Adobe Stock video clips, audio, stickers, and a TikTok-specific video maker. This creative assistant helps users come up with creative ideas and refine targeted video content on TikTok.

The highlight of this collaboration is the Ability to know the best practices, trends, hashtags and insights that maximize the impact of each post on the right audiences. With just a few clicks, you can schedule and publish optimized content directly to TikTok without leaving Adobe Express.

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TikTok’s Creative Assistant add-on for Adobe Express is now available in English wherever TikTok has a presence. Both free and premium Adobe Express users can benefit from this collaboration.

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