Adidas has formed a multi-year partnership with the Mercedes-AMG PETRONAS F1 team, marking a significant milestone for the brand as it enters the world of Formula 1. This collaboration brings together two powerhouses in their respective fields, united by a shared commitment to performance and excellence.
A Shared Passion for Performance and Innovation
With 75 years of experience working with elite athletes, Adidas is well-equipped to drive the success of the Mercedes-AMG PETRONAS F1 team. The partnership will leverage Adidas’ expertise in creating high-performance apparel and footwear to support the team’s pursuit of excellence on the track.
Exclusive Apparel and Footwear Collection
As part of the partnership, Adidas and the Mercedes-AMG PETRONAS F1 team will create a comprehensive range of clothing, footwear, and accessories for both the team and its fans. The team uniform will be designed to meet the specific needs of each role, and will also be available for fans to purchase. Additionally, exclusive products will be launched, including limited-edition clothing, footwear, and accessories designed specifically for fans of the team and its drivers.
Global Availability and Launch
The Adidas x Mercedes-AMG PETRONAS F1 collection will be unveiled next month, coinciding with the start of the 2025 season. Products will be available on adidas.com/motorsports, mercedesamgf1.com, and at a global network of authorized Adidas retailers.
A New Era for Motorsport and Lifestyle
According to Bjørn Gulden, CEO of Adidas, “We are thrilled to return to the world of motorsport, where interest has grown exponentially, reaching new audiences and influencing sporting and urban culture.” He added, “We share a passion for speed, innovation, and performance, and we will support the team and its drivers to push the limits on the track. Outside of it, we will bring a fresh perspective to sport, with exciting lifestyle products that connect with a new generation of fans.”
A Statement of Intent
Toto Wolff, head of the Mercedes-AMG PETRONAS F1 team, commented, “Our alliance with Adidas is a statement of intent as we write the next chapter for our team. Adidas is an iconic brand that shares our dedication not only to maximum performance, but also style and sophistication. This partnership represents an innovative collaboration that will redefine the meaning of team and fan apparel in our sport.”