Acciona will design the ‘Real Madrid Experience’ of the new Bernabéu

While the Santiago Bernabéu stadium continues with its profound renovation, Florentino Pérez, president of the Madrid team, has chosen Acciona Ingeniería Cultural to carry out the design of the Real Madrid Experience, which will host the White Coliseum once its current renovation is complete.

The Real Madrid Experience aims to bring the club closer to its fans, citizens and tourists through an immersive and unifying experience: seeks to integrate culture, sports, gastronomy and leisure through four complementary spaces. It will occupy an area of ​​16,000 square meters and It will be made up of a museum, a tour, immersive spaces and a final area called Sky Experience.

The museum will occupy an area of ​​4,250 mtwo and will be distributed over four floors. It will be dedicated to the history of the white club (emblematic players, Cups, trophies, basketball team …) and football in general and will include educational content that will be combined with recreational elements. For this, Acciona will design a space equipped with interactive applications and immersive projections to offer visitors immersive experiences. For its part, The tour will consist of a tour where participants will be able to see the most emblematic spaces of the stadium located on Paseo de la Castellana.

The calls immersive spaces They will include several areas distributed throughout the stadium in which multimedia projections and participatory games will be installed aimed at all types of public, to culminate with the Sky Experience, the area where the RME experience will culminate. It is located on the panoramic terrace that surrounds the Stadium and will house a viewpoint with panoramic views of the city and the Bernabéu pitch.

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That way, RME It will become one of the main centers of attraction for events, leisure and tourism for Madrid. In addition, the concept of ‘comprehensive experience’ will make the visit to the Santiago Bernabéu one of the most complete and innovative of those that can be carried out in the most emblematic football stadiums in the world.

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