The Italian football club AC Milan has developed a computer game with non-fungible tokens (NFT) in collaboration with gaming franchise MonkeyLeague. The world-famous football club, which previously released a fan token, announced this on September 23:
#ACMilan is delighted to announce a new partnership with @TheMonkeyLeague becoming the Rossoneri’s new NFT Gaming Partner ➡️ https://t.co/GoVVXFNQg6 #SempreMilan #MonkeyTrain #UnCagedGaming pic.twitter.com/VnYe3zmtwR
— AC Milan (@acmilan) September 23, 2022
MonkeyLeague NFT game
MonkeyLeague is a esports gaming platform built on Solana (SOL) in which players compete against each other in a digital football world. AC Milan and MonkeyLeague are now launching a special in-game NFT collection together. It is the first football club to enter into a partnership with MonkeyLeague.
Casper Stylsvig, de chief revenue officer from AC Milan explained the partnership with MonkeyLeague.
“We are really looking forward to working with MonkeyLeague. With this collaboration, we are strengthening our position in the field of digital innovation.”
The Italian football club has been active in the crypto sector for some time. Earlier this year, the football club developed an NFT collection with historical highlights and a fantasy trading card game. In this game, players can collect and trade NFTs.
AC Milan, like some other sports clubs, already has its own cryptocurrency. This is the AC Milan Fan Token (ACM). The token was launched together in January 2021 and was listed on Binance a month later.
Liverpool FC, Sorare and NFTs
In addition to AC Milan, Liverpool FC has also ramped up its activities in the crypto sector. This week the English football club made via twitter announced to expand its collaboration with Sorare. Sorare is also an NFT game where players can collect and trade cards from athletes in various sports.
Liverpool FC Commercial Director Ben Latty is excited about the digital innovation.
“At Liverpool FC, we always try to bring new technologies to our supporters. In this way, our fans have an even more unique experience and a stronger bond with the club. We are thrilled with the new partnership with Sorare and we will continue to bring exciting experiences to our fans.”
Earlier this month, Sorare announced a multi-year partnership with the NBA, the American basketball league.