Aamir Khan is gearing up to release his upcoming film, Sitaare Zameen Par, on June 20. The movie has been making headlines, and the latest buzz is around its release strategy. Typically, films hit OTT platforms a couple of months after their theatrical release. However, Aamir Khan is considering a different approach for Sitaare Zameen Par.
A New Experiment
Rather than releasing the film on OTT, Aamir is thinking of going straight to YouTube through a pay-per-view model. This means viewers will have to pay specifically to watch Sitaare Zameen Par, unlike the typical subscription-based OTT services. Industry insiders say this model mimics the cinema experience, as audiences pay only for what they watch.
The decision is reportedly driven by Aamir’s belief that OTT releases can dampen the excitement around watching films on the big screen. Notably, the film’s first poster didn’t feature any streaming logos, reinforcing this theory.
Benefits for Makers
- The pay-per-view model benefits filmmakers as they can generate revenue directly from viewers.
- It allows creators to test new distribution strategies.
- Aamir is keen to explore how this model works for Sitaare Zameen Par.
More details are expected to emerge in the coming weeks. Sitaare Zameen Par, directed by R.S. Prasanna, is a sequel to Aamir Khan’s 2007 hit Taare Zameen Par. The film stars Aamir Khan and Jenealia D’Souza, and fans eagerly await its release.
