Millions of people around the world earn money by making videos on YouTube and many people have become overnight billionaires from this work.
But YouTube is now the livelihood of a third of the population of a small village in India and their channels have millions of subscribers earning millions of rupees a month.
This village of 3,000 people in Chhattisgarh is known as ‘YouTube Village’, most of its inhabitants were farmers and used to go to their crops early in the morning for farming, but the success of two youths of the village on YouTube has given everyone a glimpse of this. Pulled aside.
The story of India’s YouTube Village begins with two friends, Gyanendra Shukla and Jay Verma, who quit their jobs as network engineers and teachers to create videos on YouTube.
Within no time, he started earning decent money from YouTube and word of his success spread across the village, inspiring others to follow his footsteps.
Gyanendra Shukla said that he used to work as a network engineer, had high-speed internet in his office where he watched YouTube videos in his spare time.
Shukla said that in 2011-12 when the new version of YouTube was launched, there were very few channels on YouTube at that time, I was not satisfied with my 9 to 5 job, so I quit my job and started working on YouTube.
Today, about 40 percent of Shukla’s village population is now engaged in making videos for platforms like YouTube, TikTok or Instagram, with the youngest being a 15-year-old girl and the oldest being an 85-year-old grandmother.
People from Tulsi village are running channels ranging from comedy and music to education with millions of subscribers on YouTube, making YouTube videos has tripled the income of poor farmers and now they have abandoned their old professions.