Select Management Group just carved out a brand-new department for live performance. The firm has officially tapped Paul Luckenbaugh as its first-ever Head of Theatrical Talent. This newly created position signals a permanent expansion into stage representation for the management group.
Luckenbaugh is already a known quantity within the company. He initially joined Select Management Group in August 2018 as a talent manager. Over the past eight years, he built a robust client roster by navigating actors and creators through television, film, brand endorsements, and digital platforms. But his career actually started far away from digital media.
Before jumping into Hollywood talent management, Luckenbaugh cut his teeth in the live theater space. He handled professional stage management duties for established organizations, including the Signature Theatre and Studio Theatre. That specific background makes him the obvious choice to run a division dedicated entirely to the stage.
Bridging Digital Talent With Live Theater
The creation of a dedicated theatrical division highlights a calculated shift in how agencies are monetizing talent in 2026. Film and television production volumes remain unpredictable following recent industry labor shifts. Meanwhile, live stage performances and theatrical runs offer a highly stable, prestige-driven revenue stream.
By placing a manager with heavy digital and endorsement experience in charge of theatrical talent, Select Management Group is perfectly positioned to package digital-first creators into legitimate Broadway or off-Broadway productions. Luckenbaugh already understands how to scale an internet personality into a multi-hyphenate brand. Now, he has the institutional mandate to put those same clients directly in front of live, ticket-buying audiences.